8. In the example above, an accounting program that targets public companies has already eliminated most small businesses as ideal clients. SaaS is a billion-dollar industry. It's okay if it takes you a little bit of time to decide because it's 1000% important that you choose the right niche. If a large company faces a high cost, multi-year SI and roll-out effort for a new system they will be far more hesitant than if they can get the first phase in a short time to a subset of users and proceed with a phased transition. Okay, I promised to explain how a regular developer can built something profitable from scratch and it’s time to deliver on that promise. If you look up any how-to guide online, it usually starts with “Step 1: Find Your Niche.” Whether you’re starting a blog or an online store, finding your niche is indeed an essential part of setting yourself up for success. The term ‘Micro SaaS’ was originally coined by Tyler Tringas when describing his business Storemapper, a few years back. Brenn. Lots of advanced dropshippers say it has helped them a lot with their brainstorming and niche hunting. It's okay if it takes you a little bit of time to decide because it's 1000% important that you choose the right niche. The problems there will be unique, exciting, and can usually be solved quite well due to occurring in a well-defined niche. Dominate it, then pick the next (bigger) niche that you feel you can dominate with your now greater level or resources and brand. Personally, I like to pick segments (when at all possible) where I feel I have a clear product advantage of some sort (or some other major proprietary advantage) before entering a new segment. Do that long enough and maybe you WILL someday be picking the largest market segment possible for your products. Yet putting that kind of pressure on yourself to choose the exact right niche may cause paralysis. This is an attribute that often doesn’t get sufficient consideration when segmenting markets for software products. There’s a reason it’s so intimidating: niche evaluation is really a specialized field of its own. (And the biggest SW companies still need to consider segment size for the opposite reason–they can’t afford to waste resources on products serving segments that won’t move their revenue needle). It can be risky to focus on a particular niche, but if you choose the right one, it can really pay off. Phil, What an extraordinary and insightful article. When starting out, pick a niche you think you can dominate. I’ve moved into many markets where I previously had no experience or contacts with great success. If you are still struggling in choosing a niche for dropshipping, affiliate marketing, or any other online business, try these 9 easy proven tools from where you can easily find profitable niches. 3. What if you have truly new, breakthrough type of technology? That brings us to the first stage in the process. Finding the Niche. Unfortunately, taken to an extreme this will often prevent you from focusing on an area where you can develop a differential advantage to win consistently. Alex Moskovski gives a rundown on finding the right niche, validating your MVP and getting your early-stage pricing right with a dynamic testing model. The old adage “If we can only get 5% of this huge market we’ll get rich” just isn’t very accurate. 3. In fact, with very strong technology I want to exploit it in the largest realistic segment as soon as possible. Simply sign up for your free account and start selling products through your blog or site. Hence, Micro-SaaS Build what matters You get to play around here, and search for niche ideas, which is super-easy with Google’s External Keyword Tool. Besides finding something that answers a problem regularly, you need to identify who will not benefit from your SaaS solution. Follow. Please keep writing these the great articles! Do you know that 42% of the startups fail because they couldn’t find a profitable niche for their online businesses?. One common path to success for many small businesses is to find a niche market and establish a dominant position as a player in that niche. For instance, you might be able to share or even convert customers from other SaaS companies in the industry because you’re able to address issues in a more targeted manner. Sorry I can’t be more helpful than this in this sort of forum–unfortunately it’s not a straightforward, easy question. So I would add that if a software company is entering a market with entrenched competitors the price/performance of their offer has to be superior, including consideration of how companies can migrate or transition to the new, better solution. Understanding your target market defines your ability to succeed and truly defines your success as a software company. Every company would like to market their products in the largest possible market. What’s important is that you need to find where your technology best fits and really focus on it. Customers may be much easier to identify in replacement segments, but it’s often much easier to sell into in virgin segments once you’ve been able to identify appropriate customers. You could spend months finding niche products, but that’s not exactly practical for dropshipping. 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