“Great things are not done by impulse, but by a series of small things brought together.” – Vincent Gogh
Capabilities
RESEARCH AND STRATEGY DRIVEN
We aim to identify your sources of competitive advantages by understanding your unique skills and resources, researching on your industry, your key competitor’s capabilities and understanding what your customer’s value. We use the knowledge gathered from research to strategise and create successful marketing campaigns that meet the needs of your customers and deliver the ROI you expect.
ARTISTICALY INSPIRED AND DESIGN ORIENTED
Having an artistic background, we use art as a way to express our ideas and focus on finding creative solutions that work for your business. We design things to work, to last, to perform. That’s why when we create something, a website, a brochure, an infographic, or even a poster, we think about the ‘why’ before driving to the ‘how’. Our creative team works to both achieve results using industry best practice but also in a way that looks good, encourages a response and reflects your brand. Everything we create needs be useful, functional and engaging.
RESULTS AND GROWTH FOCUSSED
Our aim is to generate Results and Growth through print and digital.
Our work is closely aligned with your business objectives, strategic planning, and budget allocation. We gather information about your industry trends, your key competitors and your target customers and use the knowledge gathered from research to help us strategise and create successful marketing campaigns that meet the needs of your customers and deliver the ROI you expect. Our strong strategic thinking underpins print and digital. Hence our tag line – Profit From Us.
Our work process
At Synergy Creations, we offer a gamut of services in a systematic process.
We help our clients achieve their objectives by creating effective communications. Proudly independent, we are not too small to be ignored — and not too big to end up ignoring you. We have proven success through our 18 years of experience, and a team of talented and passionate people across the Globe who work together to produce consistently great results.
1. We Research
Before we embark on any project we assess your business situation and your opportunities. We pride ourselves on ensuring the foundation is right before we build the solution. We assess what’s working for you — and what isn’t. If you have equity already, and chances are you do, we build on it. If you’re really in trouble or are at the very beginning of something, we may suggest starting from scratch.We aim to identify your sources of competitive advantages by understanding your unique skills and resources, researching on your industry, your key competitor’s capabilities and understanding what your customer’s value. We use the knowledge gathered from research to strategise and create successful marketing campaigns that meet the needs of your customers and deliver the ROI you expect.
Incase of a Brochure or website, we identify your sources of competitive advantages by understanding your unique skills and resources, researching on your industry, your key competitor’s capabilities and understanding what your customer’s value. We look at your brochure or website not just as a product, but indeed a solution that helps drive leads and achieve your objectives. After all, we consider ourselves an extension of your business!
In case of Yearbooks, we study previous yearbooks, yearbooks of Schools in your zone and adjoining zones, best yearbook designs of Schools in Australia, United States of America and United Kingdom.
2. We Strategise
We think about what you need to say, not just what you want to say. We have an in-depth understanding of most target markets due to our extensive marketing experience, and if we don’t, we do the research. This thinking helps us to figure out who to talk to — and how to talk to them — to get the results you’re after.
We don’t start by creating work. We start by creating a strategy. Something that makes sense from a rational point of view, based on the key insight on understanding your capabilities and your competitive advantage. Once we have a true understanding of our strategy, only then do we start to create the work.
3. We Craft
Brainstorming, Free-wheeling, Springboarding… these are just some of the ideation techniques that our skilled and highly creative professionals deploy. Discussion, deliberation and debate are part and parcel of the creative process at Synergy Creations. Over 18 years we have been developing concepts that are not only original, but also relevant. As a practice, we always explore multiple concepts and approaches before zeroing-in on the one ideally suited to the client’s needs.
To say we are passionate about our work is really an understatement. Our creatives live and breathe design. From copy to typography to photography and illustration, we make sure your communications are always at the forefront of good design.
4. We Implement
We use the medium and the message to make communications work that connects with your audience. But, perhaps just as importantly, we connect with you. Relationships are key in our business, and we view client input and feedback as valuable tools to make what we do work even better. We speak, with confidence. But we also listen, with an open mind.
A team of Copywriters, Content writers, each of them a creative wiz, weave magic with words. With vast experience in the fields of advertising and journalism, they understand the dynamics of communication to specific target audiences.
We have a team of seasoned and well-experienced Art Directors, Visualisers and Graphic Designers qualified from reputed institutions to create stunning visuals and layouts yet which are strictly aligned with the company’s corporate identity and communication guidelines. We employ a variety of software designing tools and keep abreast of the current design trends and styles.
Another area where we score high is in Photography. Our founder is also a professional photographer. From a helicopter or using a speedboat, he has done it all. Being an internal source, costs are greatly reduced, even while maintaining the highest quality standard.